About

RAXA is an AI writing platform designed for creators, founders, and agencies who want to write faster without sounding generic.

The project focused on positioning RAXA as more than just another AI tool — the experience was built around one core idea:

“AI writing should still sound like you.”

The website combined bold messaging, fast-paced storytelling, and a premium futuristic interface to make the product feel both intelligent and human.

The goal was to create a high-converting landing page that clearly communicated the product’s value while making the experience feel simple, sharp, and credible.

Stack

Figma — UI/UX Design
Framer — Website Development
CMS — Content Setup

Deliverables

• Landing page design

• Framer development

• Responsive optimisation

• CMS setup

• Conversion-focused UI

• SEO optimisation

Outcome

A premium SaaS website designed to help RAXA stand out from generic AI writing tools through stronger positioning, clearer messaging, and a more human product experience.